Corona seltzer mixed drinks1/21/2024 ![]() “Our launch strategy includes the largest-ever single brand investment for our portfolio of more than $40million in marketing to support this intro. “The launch of Corona hard seltzer will help to further strengthen our position as the leader in the high end of the US beer segment,” Newlands said. ![]() ![]() In Australia, Corona was voted Fan Favourite Premium Beer at the 2019 Australian Drinks Awards.Ĭonstellation’s beer business continues to drive growth for the company, with a reported Q3 net sales increase of 8.3% to US$1.3billion. It is one of the few top selling brands in the US to grow this past decade. So we are quite comfortable with the sheer quality of the product that we’re going to bring to the table.Ĭorona Extra is the No.7 beer brand in the US beer category and has grown from approximately 90 million cases in 2010 to more than a 110 million cases in 2019. “We obviously have done a lot of product testing a lot of product research to make sure that we have a product that meets or exceeds the other key players in the marketplace. “Corona carries unbelievably strong brand equity as the number one most loved brand among total population drinkers aged 21 to 54 and that’s why we’ve decided to put the Corona brand name on our new seltzer and, of course, the refreshment characteristics of seltzers perfectly matches with Corona’s refreshment DNA,” said Bill Newlands, president and CEO at Constellation Brands. The market leader in the US, White Claw, contains 100 calories, 5% ABV, 2 grams of sugar and 2 grams of carbs. It will check in at 90 calories, 4.5% ABV and zero grams of carbs and sugar. Constellation Brands is preparing to blitz the alcoholic seltzer market with the launch of Corona hard seltzer.Ĭorona hard seltzer will be introduced in the US on March 1 in four flavours: tropical lime, mango, cherry and blackberry lime.
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